How to Retain Customers After the Deal Closes

JoAnn Lombardi VR President  
When a company is acquired, its loyal customers may feel uncertain about the new owners – uncertain enough to take their business elsewhere. It's important, therefore, to start making customer-retention plans early in the acquisition process to help allay customer fears, thwart predatory competitors and ensure post-deal profitability. Even if you don't have the budget for a large-scale marketing campaign, you can make a good first impression and build a positive relationship with your acquisition's customers by implementing these simple strategies: Do your research….

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