Buying a Franchise Buys You Their Brand

If you’re an entrepreneur seeking to invest in a business opportunity, a franchise can be very lucrative and advantageous. This starts with the brand name recognition that the franchisor has built through delivering a quality product or service with a strong marketing campaign.
This brand recognition is a major asset and valued intangible that the franchisor can offer a franchisee when they buy into a new franchise opportunity. The franchisor brand only becomes more valuable as the franchise matures, and consumers not only recognize the name but relate to the quality product and services that they offer….

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